article
Saw this story and was amazed. I understand why Horizon Realty was offended. People say mean things all the time about so many different things from people to ideas. From the article, Horizon's perspective that this malicious tweet is public and available to anyone. Unfortunately, Horizon doesn't understand microblogging and social media and it bit them in the ass. There is no issue here because Amanda's tweet has no weight. It is not presented as a statement of fact. She is not an expert on rental companies or residential real estate. She is a frustrated bartender. Sure, in her circle of friends, there will be those who take her message to heart, but that is not illegal...
Or is it? In this crazy legal system our country has devised, I imagine Horizon might be able to win this case. After all in America, you are now Guilty until proven innocent. Just check out the below article and what the police man says. This man is still in jail 6 months later awaiting trail.
Guilty until proven innocent
Anyways....
Apparently, Horizon Reality forgot to look at her other tweets to get a sense. To me it is automatically assumed that her statement is a not based on an actual conversation or document. In fact, since it is a tweet, the overwhelming majority of users probably assume that this is a rant based on emotion and frustration. Horizon really missed the mark here and ultimately hurt themselves by attacking their customer through the legal process. It brought them much deserved bad press and showed that microblogging is a tool that can lead to real significant media exposure.
Subscribe to:
Post Comments (Atom)
3 comments:
Good point you made there. Horizon Group Management really needed to do their research on microbogging before starting this. But who knows maybe they just needed attention?
I want to see pictures of said apartment.
I too want to see what the apartment looked like. I wonder if it is as bad as the tweet made it out to be. I do think that the lawsuit and coverage of it could be viewed as much more hurtful to their company image than a wee little tweet.
Post a Comment